Brain Tumour Research is proud to be working with EastEnders on the storyline which last night saw Lola Pearce, played by Danielle Harold (pictured, credit: BBC/EastEnders), diagnosed with a glioblastoma (GBM).
Lola’s diagnosis with a GBM means that, like many patients diagnosed with this devastating disease, she faces a bleak prognosis. GBM is the most common type of primary high-grade brain tumour in adults. This tumour type is very challenging to treat and the average survival time is distressingly short – just 12-18 months.
EastEnders is working closely with Brain Tumour Research and Macmillan Cancer Support on this storyline to ensure it is portrayed as realistically and as sensitively as possible.
Sue Castle-Smith, our Head of PR and Communications, said: “We are grateful to EastEnders for helping to raise awareness of brain tumours. Lola’s story is all too familiar to thousands of families; brain tumours are indiscriminate and can affect anyone at any age, they kill more children and adults under the age of 40 than any other cancer.
“Increased awareness is vital as we campaign for the Government and the larger cancer charities to invest more to improve outcomes for patients and, ultimately, to find a cure.”
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