Edgewell Personal Care, the manufacturing company behind successful personal care products such as Wilkinson Sword, Hawaiian Tropic and Bull Dog, has selected Brain Tumour Research as its charity of the year.
Senior procurement analyst Maheep Singh, who leads the company’s charity team, said: “We held a vote to decide what our new charity of the year partner should be and Brain Tumour Research won by at least 65%. It was clear to us that not enough was being done from a research perspective and we care about our colleagues and their families and have two employees affected, one directly and the other through his son, so the charity means a lot to us. So far we have raised £4,000 and have a full set of plans for the rest of the calendar year to raise even more.”
One of those employees is Greg Priddy, who was diagnosed with a brain tumour in November 2020 and received the shocking news it was an inoperable primary brain CNS lymphoma (PCNSL) on New Year’s Eve.
Fellow employee Andy Smith is connected to the cause through his son, Oscar, who was diagnosed with an intracranial germ-cell tumour (GCT) in July 2021 at the age of 10.
So far, the company’s fundraising efforts have included a Valentine’s bake off, taking part in Wear A Hat Day, a horse racing sweep stake, entering a team in the London Vitality 10,000, and taking part in our Jog 26.2 Miles in May Challenge.
Future plans include a friendly charity cricket match later this month and a Cycle 274 Miles challenge planned for September.
To support Edgewell’s fundraising, visit www.justgiving.com/fundraising/edgewell-valentine