Robyn Johnson, Marketing Executive at Channel Finance Group, shares why the organisation is supporting Brain Tumour Research and the benefits of partnering with the charity.
Having recently become corporate partners of Brain Tumour Research and naming the charity our charity of the year, Channel Finance Group is delighted to share insight into our reasonings for committing to this great cause.
We are a small financial services brokerage based in Glasgow offering commercial, asset and mortgage financial services. After his successful surgery to remove a brain tumour in 2020, our CEO Michael was keen to help raise money to further accelerate successes in research into finding a cure. This is what led us to working with Brain Tumour Research as a corporate partner. In December, we raised more than £750 doing the Wear a Christmas Hat Day and were inspired by the countless stories of bravery and positivity shared by Brain Tumour Research from people participating in Wear a Hat Day across the UK. We were also surprised by the lack of knowledge about the large number of people affected by brain tumours in the UK and so hope to not just raise more money for Brain Tumour Research, but also shed a light on the amazing work being done by the charity and researchers at the Centres of Excellence it funds.
(L to R: Channel Finance colleagues Robyn Johnson, Jennifer Neil, Cameron Henry and CEO Michael Savage)
Our role as brokers is to be the middle-person between clients, lenders and solicitors to ensure successful allocation of funding for both individuals and businesses. Because of this, we have been fortunate enough to gain a large network of people across the UK. We hope to be able to utilise this network for supporting our partnership of Brain Tumour Research and help make our friends, colleagues and clients more aware of the importance of this research.
The value of corporate partnership has been undeniable for a number of reasons. We have been working closely with Lynne, the Community Fundraiser for Scotland, who has offered us so much support and knowledge of the best ways to utilise our corporate partnership and learn about the amazing work being done by other fundraisers in Scotland. In gaining this knowledge about the charity and the disease it is working to combat, our whole team has been more motivated to raise money and participate in the fundraising events.
From a business perspective, becoming corporate partners has offered access to a new audience and increased our visibility. It has also added more to our brand awareness by showcasing what other passions we have outside of finance. Organising and participating in fundraising events has provided us with more relaxed socialising opportunities outside of the office which helps us grow and work together as a team.
With plans of organising larger fundraising events in the future, our current fundraising endeavour is participating in the Glasgow Kiltwalk. This event has been running in multiple locations across Scotland since 2016 and has raised more than £29 million for over 2,600 charities. We will be walking the 14.5 miles from Clydebank to Balloch (Loch Lomond) in our finest tartan on Sunday 24th April. The best part about the Kiltwalk is it is underwritten by the Hunter Foundation. This means Sir Tom Hunter generously tops up all funds raised by 50%! If anyone is interested in supporting our walk and Brain Tumour Research, by donating to our Just Giving page your money will be doubled!
https://glasgow.thekiltwalk.co.uk/teams/channel-finance-group
Thank you to everyone at Brain Tumour Research for the amazing work you are doing. We look forward to continuing this relationship in the future and supporting in any way we can.
Related reading: